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Tax receipts, Facebook ads and Gracia Burnham

This post is part of a series about the work I’m doing in the office of Ethnos Canada. Check out the first post for an intro to the series.


Last week was busy and saw me working on a number of projects – more than I typically like working on at one time. One big one was our 2017 tax receipts. Every year we send out thousands of tax receipts by mail to donors or Ethnos Canada and its missionaries. Last year we offered digital tax receipts (PDFs) for the first time. It required donors to create an account and login to access it. Many people asked that it simply be emailed to them so that is what we did this year. In December I sent an email out to everyone in our system who donated in 2017, offering them the opportunity to sign up to have their receipt emailed to them. We had about 500 responses which was very encouraging. This past Monday I used a tool called SDOCS to generate the emails and attached tax receipt PDFs and then mailed them out in batches. It went well and only a small number of people wrote in with issues opening their receipt (most due to issues on their own computer).

Alongside that I worked on Facebook ad campaigns for Ethnos Canada as a whole as well as a number of ministries such as FirstStory and Emanate. We want to raise awareness and give people the opportunity to pray, give and go!

Last week was also the lead-up to our first weekend of Gracia Burnham events. For these events we ran Facebook email campaigns, sent out email invites to donors in the area and put up event listings on our own site, Eventbrite and other local event listings. On Friday night Gracia spoke in Steinbach Manitoba. For that event we had just over 100 people registered. But late Friday evening I received a text message that around 360 people showed up!

It was an exciting week and I look forward to what God has for the team this week! Thank you for being a part of the team through supporting our ministry in prayer, words of encouragement and financial gifts – we couldn’t do it without you!

{ 1 comment… add one }
  • Marie February 13, 2018, 8:46 pm

    Hi Norm: Interesting ….. looking forward to seeing/hearing Gracia when she comes to Barrie.
    Prayed for you-all Monday night.
    Blessings, M.

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